Sometimes a story is untold, Here we present the APLApollo brand story!
APL Apollo is a brand that has won the hearts of lakhs of people with its quality structural steel products, affordable prices, and innovative technology. But, every brand has its story! The journey that begins from a startup to a Brand! Here, we present the Journey of APL Apollo, a journey that has been as enjoyable as the destination. The journey will speak about how APL Apollo has come a long way by transforming itself with diverse innovations and initiatives.
The APLApollo Journey
The company was founded in 1986. Since its inception, APL Apollo has reinvented itself with continuous innovations and initiatives in its product lines. With a strong remarkable brand presence, geographically spread manufacturing units, the brand has earned the title of being a category leader in structure steel tubes in our country. The journey of APL Apollo has shown continuous improvement by offering a unique customer experience across the steel industry.
APL Apollo has been there in the market for three decades. The company is enjoying the strength of having a powerful geographical presence, strong trade equity, wide product range, and unforeseen inner strength that showcases APL Apollo as a brand. From 1986 till at present: From B2B to B2C: The journey has proved- the company’s inner strength is its core values and products. Here we present the highlights of the brand journey from 2015-2021.
From 2015 to 2021
APL Apollo has undoubtedly written chapters of success: From being a B2B brand to entering B2C via digital and offline mode is commendable.
In 2015, the journey started with focusing on dealer boards advertisement and BTL and expansion of distribution network and fabricators.
From 2015 -16
Record-Setting
India’s first company to achieve a capacity of 1 MTPA in steel pipes
From 2016 -17
Technological Advancement:
The introduction of India’s first Direct Forming Technology line. Have been awarded patents for six innovative product designs.Commissioned Greenfield facility at Chhattisgarh and Raipur
From 2018 -19
Apollo Tricoat Acquisition :
In 2018-19, APL Apollo acquired Apollo Tricoat and entered into a new industry of offering home improvement solutions with customer-oriented products like designer tubes, door frames, electrical conduits, and ceiling products.
From 2019 -20
Achievement year-
Achieved 1.6m sales volume with 40% market share in the structural steel tubing industry.
April 2019: The Company has collaborated with Delhi Capitals, IPL (Indian Premier League). The Theme was “ Inner Strength”.
July 2019: APL Apollo got associated with renowned Haryana Steelers, Pro Kabaddi League.
August 2019: APL Apollo, associated with Player branding in the India Vs West Indies series.
Oct 2019: The brand got associated with Bengaluru FC, Indian Super League
November 2019: APL Apollo has worked for a campaign. Named the campaign as ” Desh Ki AndekhiTaqat Brand Campaign”. And, the brand Ambassador was Amitabh Bachchan.
October 2020: With the theme “India’s Inner Strength”, APL Apollo was the principal sponsor of the Delhi Capitals team in the Indian Premier League(IPL).
October 2021: Continuing with the theme “India’s Inner Strength”, APL Apollo was bang on for the third time and became the principal sponsor of Delhi Capitals.
November 2021: Tiger Shroff became the Brand Ambassador for the advertisement: Apollo Column – India’s First plug and Play Hollow Steel Section Pipes.
Manufacturing Units
APL Apollo is known for its widespread manufacturing facilities. The brand serves as a one-stop solution for every customer that requires quality structural steel at affordable prices. The brand operates in 11 world-class manufacturing units that have 2.6 Million MTPA capacity.
The Power of Social Media
Now, everything is going digital! With a great digital presence, APLApollo has made its brand name. From being known as a B2B, now B2C brand, the journey of APL Apollo is phenomenal. Thankfully, due to advertising on various digital platforms, APL Apollo has reached lakhs of Indians and become part of their lives. Social media has the power to spread the brand name to million of internet users. With its Aalishaan mobile app, APL Apollo is making yet another stride to reach out to its end users directly.
Brand building is a never-ending journey of continuous improvement in the quest to exceed customer expectations and APL Apollo is on a very strong wicket.
Overview
Over the years, APL Apollo has focused on building its brand as the leader in structural steel products. Using cutting edge technology, it has created a range of distinctive structural steel products that are in demand across the country for construction purposes. APL Apollo has always believed in letting quality do the talking. With the advancement of technology and proliferation of internet among the wider population, APL Apollo has successfully deployed all mediums , be it print, television, digital to raise brand awareness. The rising visibility of the brand APL Apollo is testament to the long and fruitful journey that it has traversed, raising the bar for the industry in style.
